Researching and gathering inspiration are fundamental pillars in achieving a unique and original concept design. During this phase, do not limit yourself to exploring works of art and case studies, but immerse yourself in a world of varied stimuli.
These elements will help you broaden your vision and nurture your creativity. Here are some pointers to draw inspiration from:
Nature: by observing nature, you can draw inspiration from the shapes, colors, and textures around you. For example, you could use color palettes inspired by natural landscapes or exotic flowers to create a visual identity that evokes feelings of freedom and purity.
Culture and society: by exploring different cultures and social trends, you can obtain new suggestions for communicating originally and engagingly. For example, a brand aimed at a young audience could draw inspiration from street art, music, or cultural movements to create a fresh and dynamic image.
Technology and innovation: keep abreast of the latest technology and industry developments to find innovative solutions for your concept designs. For example, you could use augmented or virtual reality to create engaging and interactive customer experiences.
Personal and lived experiences: your experiences and emotions can be a valuable source for creating unique and exciting concept designs. A wellness brand might draw inspiration from memories of happy moments to create a visual identity that conveys serenity and harmony.
Developing a concept design project requires skills and knowledge in various areas
Artistic and graphic skills: Skills in drawing, painting, illustration, and digital graphics are essential to creating eye-catching and communicative designs.
Creative thinking: an innovative and lateral approach is essential for generating new ideas and finding unique solutions.
Understanding the brand: a thorough understanding of the marketing principles related to the brand, its values, mission, and target audience is essential to developing a concept design that is consistent with the brand identity.
Communication skills: being able to effectively communicate one’s ideas and convey them to collaborators and professionals is indispensable for the success of the project.
In conclusion, concept design is an articulated and complex process that requires passion, commitment, and in-depth knowledge in multiple areas.